7 Sept 2018: Who does your business REALLY belong to?
You must have heard the saying 'The customer is always right'.
Well are they ...?
So many clients have had the experience of a nightmare client and succumbing to their needs.
But who does your business really belong to?
Take back control.
22 Aug 2018: Is your marketing message like the 'party bore'?
Have you ever been stuck at the party talking to the 'party bore' who only talks about themselves the whole time?
If you have.... you know how frustrating it can be.
But what is the opposite of the 'party bore', what makes someone interesting to talk to...?
Out of these two, who would your marketing message be?
Listen here to discover how you can make sure your marketing message is the interesting person and not the 'party bore'.
15 Aug 2018: Remember dial-up internet connections? Does YOUR offer suffer the same problem?
Remember the early days of the internet?
Remember the sound of dialling in?
And the thrill of connecting to the world-wide web?!!
Exciting times (although laughable compared to our experience today).
Even though it seemed thrilling at the time ... there was something we couldn't ignore.
Maybe you've got that same problem with your offer.
If you have ... it's likely it's making it harder to achieve your own financial security.
So listen here to discover how you can change your offer from dial-up to broadband.
Your clients will love you for it.
And so will your financial security.
2 Aug 2018: Choose Your Audience... Choose Your Future
In a previous podcast on 'The Antidote to Overwhelm', I spoke about the idea of The One Thing and focusing on something specific.
Exactly the same principle can be applied to your entire market, your offer and who you’re trying to attract.
I am often asked 'how do I find new leads?'
When asked this question, I know that they are thinking they have a marketing problem.
When in fact, it is not a marketing problem.
Listen here to discover what it may be that you CAN change to be able to select the clients you work with.
If you can select your clients... you are defining your future.
31 July 2018: The Antidote to Overwhelm
Do you feel overwhelmed by what you need to do to improve your business?
Like your to do list is never ending and you don't know where to start?
You can overcome this by asking yourself ONE question.
By asking yourself this question, you can decide what to focus on.
You will be able to focus on what will really make a difference to your business.
Listen here to discover how to be less overwhelmed and be more focused.
25 July 2018: Do You Have to Take Risks to Succeed?
When you are posed with a choice which could be risky to take in your business, the question 'should I take this risk?' is one dimensional.
This question should be looked at in a two dimensional way so that you can make an informed decision.
Listen here to discover what two questions you need to ask yourself.
24 July 2018: The 1% Principle
Clients who have started using this basic maths principle have seen extraordinary growth in their business.
You may think that you are not interested in maths....
But by using this simple principle you can become 37 times more efficient.
Listen here to find what the principle is that can create astounding results.
Or read the blog post to see the principle itself.